![]() ![]() I cannot dispute the fact that the commercials work. All the gorgeous, famous women eating burgers do increase sales. However, the ads continue to run and sales continue to grow. ![]() After watching numerous commercials of women in bathing suits, eating burgers, I am still shocked by how sensual each ad is! There have been numerous campaigns against the ads, arguing about how sexist and insulting they are towards women. Well, I am not a ‘young hungry guy’ so this advertisement technique does not appeal to me. In 2013 CEO, Andy Puzder reports that sales have risen 3.6% over the last year. If their audience wasn’t interested or intrigued, then this sexual ad strategy wouldn’t have lasted ten months let alone going on ten years. Or Ornateness, which is making your speech interesting. Take clarity, for example, there is no doubt that they are trying to sell a burger. does not use these components in the typical way, they are used. The Art of Manliness describes style by expelling that, “It doesn’t matter how great your message is, if you don’t wrap it up with style, people will probably ignore it in favor of a message that’s packaged nicely.” There are five components of style, and although Carls Jr. I think out of all five of the rhetorical canons, style is the most used and the most prevalent in these ads. The only difference is Carls Jr.’s techniques is to utilize one’s desires. The advertisers use sexual tension to make their product memorable. An appeal to emotion is an unfair use of pathos the speaker will pry on the fears of an audience and convince them to need a product. ![]() When people think of an appeal to emotion they mostly think of an appeal to pity or fear, but in this case it is an appeal to sex. The 2nd major fallacy is an appeal to emotion. The assumption, is that the ‘young hungry guys’ will be distracted by this partially naked women on their TV and that that image will stick with them until they decide they are hungry. These commercials never name one reason of why someone should go buy the burger. In all honesty, Paris Hilton, or in the ad above, Hannah Ferguson washing a car in a bathing suit has nothing to do with food. A red herring is an argument that attempts to change the subject or to divert attention away from whatever argument or persuasion should actually be taking place. I want to be a young, hungry guy.” So, how does this conglomerate fast food company appeal to young hungry guys? Sex, and that is the red herring. CEO, Andy Puzder explains “We’re the ‘young, hungry guy’ brand… I’m 62. However, the commercial has still managed to become an internet sensation with millions of views on youtube and is infamous for launching one of the most sexual advertisement campaigns to date. During an interview with the Wall Street Journal, Carls Jr. has been using famous models and women in their ads to sell their food since their first sexual commercial with Paris Hilton in 2005. According to Madeline Davies, who authored an article about Carls Jr.’s ‘disgusting’ ads, the commercial was banned from TV before it even aired. committed, one, red herring, and two, an appeal to emotion.Ĭarl’s Jr. I am going to discuss two major fallacies that Carls Jr. ![]() Carls Jr.’s ads contain multiple informal fallacies. According to The Art of Manliness, Aristotle taught that “a speaker or writer has three ways to persuade his audience: ethos (appeal to the speaker’s character), pathos (appeal to emotion), and logos (appeal to logic).” They also explain that among these three tactics there are both formal and informal logical fallacies. Other than the obvious objectifying of women? There are numerous fallacies embedded in this commercial and the entire Carls Jr. Both of these campaigns largely target a male audience typically between the ages of 18-25. But for the obvious reason that I am not the target audience. There are just so many options and so many incredible combinations on a simply delicious American creation, but Carls Jr.’s ads, specifically their “More than a piece of meat” and “Eat like you mean it” campaigns do not make me want a burger, instead they simply make me uncomfortable. If I had to choose any food to eat for the rest of my life, it would be a burger. ![]()
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